Economics of Diwali (12 November 2015)

Diwali is one of the most celebrated festivals in India. Diwali, as its name, is the festival of lights. Lights used in Diwali mostly made in the cottage and small industries. The diya makers, the candle makers and small light makers in cities get employment from this festivity. In the market, these small ventures get major of their revenue during this festival. Both in cities and villages, the demand for handmade products ( idol and diya) increases in multiple ratios.  Due to this demand economic factors employment and income increase so that in short term the community like Kumbhar, Murtikar, Candlemakers, etc. get their employment. This is just about the lights other ventures also get benefited during Diwali.

Decoration has a distinct role in Diwali. Under decoration sanitation, the coloring of the wall, decoration by flower and rangoli making, etc. are included. All of these have their socio-economic implications. The market of colors, broom, flowers and other decoration products get maximum of its yearly demand. After the wedding seasons, this the most fertile season for the north Indian markets. Diwali is a festival that starts from Dhanteras and ends on Bhaiyadooj. It remains for five days. People have faith that every family which bought a new commodity on Dhanteras gets prosperity during the whole year. So this day the market of household commodities is on the boom. it is expected that in Varanasi more than a hundred crore rupees revenue will be generated during this Diwali. It won't be hyperbole if we say festivals like Diwali are the big Industries that provide employment to the large masses and generate revenue for the economy.


© Amit Tiwari

(This article was written on 12th November 2015)

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